1. Introduction

Helio-BD (“we,” “us,” “our”) values your privacy and is dedicated to safeguarding your personal information on our website, mobile services, customer care platforms, and retail interactions. This policy outlines what data we collect, how we use it, and your rights.

2. Who We Are

Helio Mobile, part of Edison Group, is a smartphone brand established in 2015, offering devices like the Helio 90 and Helio 100 through 17,000+ retail outlets and 68 service centers across Bangladesh.

3. Information We Collect

a) Information You Provide:

• Name, email, phone, postal address
• Account credentials, purchase history, payment details
• IMEI/device IDs for warranty and support
• Feedback, surveys, and customer service communications

b) Automatically Collected Data:

• IP address, device/browser type, OS version
• Site/app usage metrics (login times, pages visited, click data)
• Cookies, web beacons, session identifiers

c) Third-Party Information:

• Referral sources, social login data, interactions with partner campaigns

4. How We Use Your Information

We use your data to:

• Process orders, payments, and deliver services
• Provide warranty support and customer assistance
• Ensure app/site security and block fraud
• Analyze product usage for improvements and updates
• Send essential notice (service emails, policy changes)
• If opted in, deliver marketing communications and promotions

5. Legal Basis & Consent

Your information is processed based on:

• Consent (marketing, analytics cookies)
• Performance of contract (product orders, support)
• Legitimate interests (fraud detection, security, business analytics)
• Legal obligations (tax, regulatory compliance)

6. Cookies & Tracking

We use cookies and similar tools to maintain sessions, understand site usage, and support marketing (with consent). You may disable cookies via your browser, though this could affect feature functionality.

7. Data Sharing

We may share your information with:

• Service Providers: such as payment gateways, logistics, analytics, support partners
• Business Partners: co-branded promotions, installation/repair services
• Legal Authorities: for compliance with law enforcement or public safety
• Corporate Successors: in case of mergers or asset transfers
• With your consent

We do not sell your personal data to third parties for marketing without explicit consent.

8. Data Retention

We retain data for the duration needed to serve transaction and support needs, meet legal obligations, and support business functions. Data no longer required will be securely deleted, anonymized, or archived.

9. Your Rights

You may have the right to:

• Access, correct, or delete your personal data
• Restrict or object to our processing
• Withdraw consent where given (e.g. unsubscribe)
• Data portability requests
  To exercise these rights, contact us via the details below.

10. Security Measures

We employ safeguards such as encryption, access controls, periodic audits, and staff training. While we strive to ensure data safety, no system is completely secure. Users are responsible for keeping their login credentials confidential.

11. Children

Our services are intended for individuals aged 18+. We do not knowingly collect information from minors. If notified otherwise, we will promptly delete any inadvertently gathered data.

12. Changes to This Policy

We may update this policy occasionally. The new version’s effective date will be posted. Continued use of our services following changes constitutes your acceptance.

13. Contact Us

For privacy inquiries or to exercise your rights:
📧 Email: edisongroupit@gmail.com

Notes for Implementation:

• Add a Cookie Consent Banner to track opt-ins for analytics and remarketing.
• Set up a process to handle rights requests (access, deletion) within 30 days.
• Ensure any mobile apps ("My Helio" or similar) include a privacy notice aligned with this policy.
• Consider localized legal language if you serve users outside Bangladesh (e.g. GDPR, CCPA).